TED BAKER

In 2018 when I first joined the team at CGI PICS I was asked by the creative director of the project to be involved on the shooting and directing this project, I seemed to impress the project manager with some of my photographs of the apparel looking at the crops and colours which is what got me involved on project. These videos were made for the Ted Baker Instagram. This allowed me to explore some visual creative ideas. We worked with green screens, 4k cameras to go pros and spent a good 2 weeks trilling different aesthetics both on my my own and amongst other CGI artists and film experts. This was a great kick start to my time at PICS.